Blockchain Australia, Australia's preeminent Web3 professional group, has announced it is rebranding to the Digital Economy Council Australia (DECA). This rebrand, unveiled during the highly anticipated Blockchain Week 2024, underscores the organisation's commitment to a broader spectrum of digital innovations.
The announcement was made by Amy-Rose Goodey, the newly appointed Managing Director of DECA (previously serving as COO of Blockchain Australia), during her opening speech at the annual Blockchain Week 2024 event held in Sydney.
Commenting on the rebranding, Ms. Goodey emphasised that the organisation needed to broaden its scope to be more inclusive, addressing the rapidly evolving demands of the digital economy.
The term ‘blockchain’, while central to our inception and growth, now represents only a segment of the vast digital ecosystem in which we operate. Our repositioning to the Digital Economy Council of Australia marks an important re-alignment for our organisation, to one that encompasses all verticals of the digital economy.
DECA aims to encapsulate the diverse and expanding range of digital technologies transforming Australia. Its new identity signals an inclusive approach, focusing on fostering growth and collaboration across various facets of the digital economy.
The rebranding announcement was strategically timed with Blockchain Week, an event that has grown to become a cornerstone of the digital technology calendar in Australia. This year's event, held from 11-14 June, drew industry leaders, policymakers, and innovators from around the globe and marks the tenth year of the organisation’s founding.
By Steven Pettigrove and Luke Misthos
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